Guidelines for Effective Tender Writing

You cannot overestimate the importance of the art of tender writing because a company’s financial future could depend on it. Most government contracts and some contracts in the private sector are awarded on the basis of winning tenders. If you are looking to get a piece of this pie then you should know all there is to writing tenders. Many companies that want to work on Government contracts get eliminated purely on the basis of badly executed bid writing. The ability to write tenders properly will increase your company’s success rates in tendering for new business.
There are many factors that go into effective tender writing and you ought to be familiar with them in order to retain the opportunity to win them. Successful tender writing requires you to be very familiar with the entire tendering process and also what your customer requires from you. There are many legal, technical and financial considerations to be taken into account and you ought to be well versed in them in order to ensure that you do not commit any mistakes.
To start with, you need to be very skilled in proposal writing or have a person in your employment who can write proposals. This will get you past the initial stages where many companies get eliminated because they cannot provide a cohesive document that puts forth their business proposal in an attractive manner. Many companies also do not pay sufficient attention to filling out Pre Qualification Questionnaires (PQQs) and as a result they are not invited to the next stage of the tendering process. This is one of the worst mistakes you could make because it will cause you to be summarily removed from the running.
You have to keep something in mind while embarking upon tender writing. It is absolutely essential that you address the interest of your customer and also of end consumers while writing bids. You have to be able to demonstrate how your product or service will be of benefit to them. There are bound to be requirements of the customer that are not clearly stated but you need the experience and the ability to identify them and thereby address them while writing your proposal.
Another thing you need to be exceedingly careful about is to customise the document to the specific customer. You might feel tempted to take a few short cuts but that usually ends in disaster since you might miss out on certain important points in your hurry to complete the document. It is hard to believe that this is actually a very common document.
Effective tender writing will give you a success rate that you have never before enjoyed. There are many nuances of tendering to government entities and only a specialist in this job can do justice to it. You should consider getting bid training in an attempt to ensure that your tender writing is up to the mark. Only then will you be able to make any headway in the highly competitive world of bidding for government tenders.
© Copyright 2010 Biz Guru Ltd
Lee Lister writes as The Biz Guru, for a number of web sites where she provides assistance for the business entrepreneur. She is known as the Bid Manager and is a recognized bid management expert.
If you would like more help and assistance in writing your tender or PQQ, visit: or read <i>Proposal Writing For Smaller Businesses </i> which can be found on Amazon and other major book sites.
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